I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Smart
Client: smart
Agency: Buddybrand
Art Director: Lucie Ilg
As copywriter and content creative for smart, I was hired to help transition smart from an automotive brand to a "love" brand. Below are a few examples of the work that reflects that transition.
Our new strategic approach put real people, real cities and real stories at the centre of our brand -an urban-centric focus on city life.
In charge of casting, location scouting and post production positioning, we used striking visuals and engaging stories to build a cohesive channel aesthetic while capturing the essence of city life.
In one of our most successful campaigns we focused on city bridges - the unconventional bridge, the hidden bridge and the necessary one. The text below was written as a manifesto:
Bridges exist to reduce distance, they bind, they unite, they connect the separated. One way isn’t better than another because both ways are equally relevant. Both ways work. To us, bridges help ease the transition into the unknown, they facilitate the reach towards a new journey - a brand new horizon
The aesthetic direction of our new channel concept.
In arguably one of the strangest moments as a copywriter, I was able to convince our client to participate in a prompt from Netflix.
